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microtargeting

American

[mahy-kroh-tahr-git-ing] / ˈmaɪ kroʊˌtɑr gɪt ɪŋ /

noun

the practice of issuing advertising intended to selectively appeal to a small group of people based on detailed information about their habits and interests, usually gathered without their knowledge.

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Under its previous management, Twitter allowed cause-based advertising with some restrictions, including one that prevented advertisers from using microtargeting to reach specific groups of people.

From New York Times • Jan. 3, 2023

While many may not realize it, we are increasingly subject to these powers that can manipulate our actions through behavioral advertising and psychometric microtargeting.

From Slate • Apr. 7, 2020

Both companies’ business models, especially Facebook’s, were built around microtargeting.

From The Guardian • Feb. 7, 2020

Wilson argues that microtargeting helps to mobilize voters around certain issues.

From Washington Times • Jan. 31, 2020

They weren’t microtargeting or saying different things to different people.

From The Verge • Jan. 7, 2020

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023