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microtargeting

American

[mahy-kroh-tahr-git-ing] / ˈmaɪ kroʊˌtɑr gɪt ɪŋ /

noun

the practice of issuing advertising intended to selectively appeal to a small group of people based on detailed information about their habits and interests, usually gathered without their knowledge.

Example Sentences

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microtargeting

Since the Cambridge Analytica scandal, the political ads conversation has also been consumed by questions around a technique, known as microtargeting, which utilizes user information to enable precise ad targeting.

From Slate ● May 1, 2020

Both companies’ business models, especially Facebook’s, were built around microtargeting.

From The Guardian ● Feb. 7, 2020

They weren’t microtargeting or saying different things to different people.

From The Verge ● Jan. 7, 2020

Most citizens across the world seem to accept personalization, even microtargeting, in their economic lives.

From Salon ● Oct. 27, 2019

Her group recently called for a moratorium on political microtargeting.

From New York Times ● Aug. 16, 2018

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023