mindshare

British  

/ ˈmaɪndˌʃɛə /

noun

1. the level of awareness in the minds of consumers that a particular product commands

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Example Sentences

“Given Amazon’s scale, customer mindshare in other categories and established logistics and marketplace infrastructure, we view the company as well positioned should it choose to further penetrate the autos category,” Jones wrote.

From MarketWatch

This sort of tool might work well for you, but it could also become, you know, another app that occupies a lot of your mindshare.

From Slate

The first chapter outside the communal mindshare belongs to Hazel, and is set a decade in the future.

From New York Times

McGovern says the idea for the show had been quietly germinating in the Amoeba mindshare — “Whenever someone famous would come shopping, the staff always wanted to know what they bought!” — so when Yankovic materialized at the cash register one sunny afternoon, a staffer with a camera decided to pounce.

From Washington Post

In other words, the Dow has big mindshare among retail investors — but approximately zero mindshare among investment pros.

From Washington Post