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mindshare

British  
/ ˈmaɪndˌʃɛə /

noun

  1. the level of awareness in the minds of consumers that a particular product commands

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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That means dedicating less mindshare to big software licensing deals and more to consumption-based software deals.

From The Wall Street Journal ● Jul. 23, 2026

Given this, “investor mindshare should rise meaningfully” ahead of potential approvals in 2027 and beyond, the firm wrote.

From Barron's ● Apr. 20, 2026

Anthropic, fueled by momentum from Claude Code and the recent publicity from its standoff with the Pentagon, has aggressively grown revenue and seized mindshare.

From MarketWatch ● Mar. 6, 2026

“The mindshare Substack has in media right now is insane,” said Casey Newton, who left The Verge to start a newsletter on Substack called Platformer.

From New York Times ● Apr. 11, 2021

Simple has got a lot of mindshare and customers.

From Slate ● May 18, 2018

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