mission statement

American  

noun

1. an official document that sets out the goals, purpose, and work of an organization.

2. a written statement that sets out one’s personal goals for the future.

   Having a personal mission statement brings focus to your life.

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mission statement British  

noun

1. an official statement of the aims and objectives of a business or other organization

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Etymology

Origin of mission statement

First recorded in 1965–70

Example Sentences

That could, of course, turn out to be the mission statement of a 2028 presidential campaign, and Ocasio-Cortez is clearly considering her options.

From Salon

On the Together California website, the project’s mission statement is laid out in full, with Bale and his wife noting that Los Angeles’ foster care system is in desperate need of an overhaul.

From MarketWatch

Nevertheless, the two do register within their corporate universes, thanks to their penchant for sloganeering: D’Amaro’s visage is reportedly ever-present at Disney World, where the hotel TVs play a video of him greeting visitors with a monotone “Hello, I’m Josh”; Wambsgans, meanwhile, brainstorms and attaches his face to a cheesy “We Hear for You” mission statement.

From Slate

"Their mission statement it is to keep the general public, not only people at work, in a safe place in their environment," he said.

From BBC

She had all the pieces together, scripts, a title, a mission statement, to bring Second Avenue’s Yiddish theater history back to life.

From Literature