mission statement

American  

noun

1. an official document that sets out the goals, purpose, and work of an organization.

2. a written statement that sets out one’s personal goals for the future.

   Having a personal mission statement brings focus to your life.

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mission statement British  

noun

1. an official statement of the aims and objectives of a business or other organization

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Etymology

Origin of mission statement

First recorded in 1965–70

Example Sentences

And my mission statement, and the whole reason I lost 45 pounds in 50 days, was to ensure that we can focus on their heart and their eyes and not even consider thinking about what their gender possibly could be.

From Los Angeles Times

I think that’s what my mission statement is as an artist.

From Los Angeles Times

And like I said, my mission statement was to make Molina as genderless as possible.

From Los Angeles Times

"Our mission statement when we founded the WTA was that any girl born in this world, if she was good enough, would have a place to compete, be respected and make a living playing tennis," added King, who won 39 Grand Slam titles in singles, doubles and mixed doubles.

From BBC

But an audacious museum expressly designed to present, collect, preserve and interpret the art of our time, as its mission statement declares, set a standard that has been emulated across the country and abroad.

From Los Angeles Times