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motivation research

American  
[moh-tuh-vey-shuhn ri-surch, ree-surch] / ˌmoʊ təˈveɪ ʃən rɪˈsɜrtʃ, ˈri sɜrtʃ /
Also motivational research

noun

  1. the application of the knowledge and techniques of the social sciences, especially psychology and sociology, to understanding consumer attitudes and behavior: used as a guide in advertising and marketing. MR

Etymology

Origin of motivation research

First recorded in 1950–55

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.