motivational research
Britishnoun
"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Dichter, who called his work “motivational research”, set out to answer the question using a relatively new tool: the focus group.
From The Guardian
The use of motivational research in advertising sparked little reaction until Packard presented it as intrusive and manipulative.
From US News
The topics Packard covered, particularly motivational research and subliminal advertising, were not new to the reading public.
From US News
Burnett used 'motivational research' to work out how to appeal to women and children with different kinds of packaging.
From The Guardian
Shirley MacLaine in a story about some Hidden Persuaders of motivational research whose motives�and persuaders�are not very hidden.
From Time Magazine Archive
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
