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motivational research

British  

noun

  1. Also called: motivation research.  the application of psychology to the study of consumer behaviour, esp the planning of advertising and sales campaigns

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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The use of motivational research in advertising sparked little reaction until Packard presented it as intrusive and manipulative.

From US News • Jul. 8, 2014

The topics Packard covered, particularly motivational research and subliminal advertising, were not new to the reading public.

From US News • Jul. 8, 2014

Often motivational research merely boils down to an inspired hunch.

From Time Magazine Archive

Shirley MacLaine is delightful in a story about some not-very-hidden persuaders of motivational research.

From Time Magazine Archive

Fancy packaging designed by some of the most competent commercial artists and motivational research men in the country.

From Subversive by Schoenherr, John

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