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MSRP

American  

abbreviation

  • MSRPs
    plural
  1. manufacturer's suggested retail price: the regular retail price proposed for an item by its manufacturer, excluding retailer discounts or promotions.


Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

Incentives as a percentage of manufacturer’s suggested retail price, or MSRP, for the quarter averaged 4.7% per vehicle, below the industry average of 6.3%.

From MarketWatch ● Jul. 21, 2026

If you want a good rule of thumb, I say 7% to 10% off of MSRP* is normal, minus any automaker incentives.

From The Wall Street Journal ● Mar. 20, 2026

The average new car sold in October for $46,991, which was $230 above the MSRP, according to Edmund’s, a car shopping website.

From Washington Post ● Dec. 4, 2022

Those in the market for a new vehicle today may experience sticker shock after seeing a dealership has priced the vehicle they want well over MSRP.

From Seattle Times ● Aug. 10, 2022

For nearly two years, you’ve had to be incredibly lucky, skilled, or patient to get an Nvidia or AMD graphics card at MSRP.

From The Verge ● Jul. 1, 2022

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