narrowcast

American  

[nar-oh-kast, -kahst] / ˈnær oʊˌkæst, -ˌkɑst /

verb (used without object)

Radio and Television.

narrowcast, narrowcasted, narrowcasting

1. to aim a program or programming at a specific, limited audience or sales market.

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narrowcast British  

/ ˈnærəʊˌkɑːst /

verb

1. (tr) to supply (television programmes) to a small area by cable television

2. (intr) (of programmers or advertisers) to target a specialized audience on radio or television

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Other Word Forms

• narrowcasting noun

Etymology

Origin of narrowcast

1770–80, for an earlier sense; narrow (broad)cast

Example Sentences

Smallish, thoughtful, more narrowcast new musicals — let’s call them nerdicals — are rarer: one per season, if we’re lucky.

From New York Times • Nov. 10, 2022

Even when he built a tower in Panama, he narrowcast his sales efforts to draw Russians, as the Washington Post has reported.

From Slate • Jul. 4, 2016

In simple fact, Twitter video will usher in the era of brand-centric narrowcast video in a way that YouTube never has. 

From Forbes • Mar. 1, 2015

It's hard to pin down what East India Youth is, or where his intentions lie, suffice it to say that being narrowcast probably isn't high on his list of ambitions.

From The Guardian • Feb. 19, 2013

Will scores of narrowcast channels devoted to arcana like needlepointing or fly fishing fracture whatever remains of a mass $ culture, leaving Americans with little common ground for discourse?

From Time Magazine Archive