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Showing results for neuromarketing. Search instead for neuro-marketing.

neuromarketing

British  
/ ˈnjʊərəʊˌmɑːkɪtɪŋ /

noun

  1. the process of researching the brain patterns of consumers to reveal their responses to particular advertisements and products before developing new advertising campaigns and branding techniques

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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The rush to hack the human brain veers from neuromarketing to the rabbit hole of social media and even to cognitive warfare programs designed to disable or disorient.

From Scientific American Mar. 27, 2023

Since 2008, the neuromarketing field in the United States has consolidated, leaving much of the work in the hands of a few large research firms.

From New York Times Nov. 3, 2015

With my interest in neuromarketing, I was compelled to ask the Cognistx team whether they were considering incorporating biometric data from devices like a Fitbit or Apple Watch.

From Forbes Aug. 4, 2015

In recent years, neuroscience has merged with a host of other disciplines, spawning such new areas of study as neurolaw, neuroeconomics, neurophilosophy, neuromarketing and neurofinance.

From The Guardian Jun. 29, 2013

There is even a growing neuromarketing industry, where market researchers use data from these same BCI devices to measure the attention level and emotional responses of focus groups to various advertisements and products.

From Slate Mar. 25, 2013

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