new normal

American  

[noo nawr-muhl, nyoo] / ˈnu ˈnɔr məl, ˈnju /

noun

1. a current situation, social custom, etc., that is different from what has been experienced or done before but is expected to become usual or typical.

   We are facing a new normal that includes raging forest fires and prolonged drought.

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Etymology

Origin of new normal

First recorded in 1920–25

Example Sentences

You are now living in your new normal, and your priorities have shifted.

From MarketWatch • Jun. 25, 2026

So what becomes of Domino’s once the industry settles into a new normal?

From The Wall Street Journal • Jun. 25, 2026

"The new normal?" poses the Guardian on its front page, imprinted over a heat map graphic of Western Europe and the UK.

From BBC • Jun. 24, 2026

That’s one of many arguments in Cory Doctorow’s new book, “The Reverse Centaur’s Guide to Life After AI,” which provides a succinct blueprint for how to think differently about our new normal.

From Salon • Jun. 22, 2026

The craziness of my life as a top student-athlete became my new normal.

From "Proud" by Ibtihaj Muhammad