new normal

American  

[noo nawr-muhl, nyoo] / ˈnu ˈnɔr məl, ˈnyu /

noun

1. a current situation, social custom, etc., that is different from what has been experienced or done before but is expected to become usual or typical.

   We are facing a new normal that includes raging forest fires and prolonged drought.

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Etymology

Origin of new normal

First recorded in 1920–25

Example Sentences

“But these parents have become so accustomed to it that it has become their new normal.”

From The Wall Street Journal

"Devastating droughts and heatwaves are no longer rare. Some summers, it's not separate waves we face, but one long heatwave stretching from June through August. This is now the new normal," he said.

From BBC

“The market is still adapting to a new normal and is still jittery and nervous about how that is going to go,” said Derek Tang, an economist at Monetary Policy Analytics in Washington, D.C.

From MarketWatch

Suggesting that her fans had been misled by Haven's track, the label added: "We cannot allow this to become the new normal".

From BBC

Most have been operating for years without incident, but many could now go out of business as they wait for the new normal to emerge.

From Los Angeles Times