new normal

American  

[noo nawr-muhl, nyoo] / ˈnu ˈnɔr məl, ˈnyu /

noun

1. a current situation, social custom, etc., that is different from what has been experienced or done before but is expected to become usual or typical.

   We are facing a new normal that includes raging forest fires and prolonged drought.

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Etymology

Origin of new normal

First recorded in 1920–25

Example Sentences

As sky-high entry costs price many people out, malicious actors are capitalizing on desperate fans seeking bargains outside accredited channels, using techniques experts say represent a "new normal" for major events.

From Barron's • Jun. 3, 2026

This is boxing's new normal, where the lines between fantasy and reality have shifted.

From BBC • May 21, 2026

Here’s the tough news: This could be the new normal for a while.

From MarketWatch • May 12, 2026

Oil prices staying at $100 a barrel as the new normal could also cap the bullion’s momentum towards $5,000 a troy ounce.

From The Wall Street Journal • May 5, 2026

But in this new normal, fifty dollars a day could really help our family.

From "South of Somewhere" by Kalena Miller