brand awareness

British  

noun

1. marketing the extent to which consumers are aware of a particular product or service

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Example Sentences

Its aided brand awareness — a measure of whether consumers recognize a brand when prompted with logos or taglines — has been stable in recent years.

From Barron's

This includes enhancing its focus on customer experience and boosting its brand awareness as well as optimizing its retail network and investing in new products.

From The Wall Street Journal

Cyrus Ferguson, Bilt’s senior content director and co-creator of “Roomies,” said the goal of the series was to bring more brand awareness to Bilt.

From Los Angeles Times

“This is about brand awareness and trying to reach a large audience,” Ferguson said.

From Los Angeles Times

The restaurant chain Portillo’s plans to expand nationally, so it wants to raise its brand awareness beyond its mostly Chicago-area base and hire more people, said Jill Waite, its chief people officer.

From The Wall Street Journal