Dictionary.com
Thesaurus.com

niche market

British  

noun

  1. a demand for a very specialized product or commodity

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

Felix Salmon, Elizabeth Spiers, and Emily Peck discuss what this deal signals about the astounding amounts of money being thrown around the relatively niche market of A.I. investment.

From Slate Sep. 5, 2026

Speaking about the decision to cease production, operations manager Andrew Tabel said: "There's so much competition out there, we just couldn't find a high value niche market for it."

From BBC Dec. 8, 2025

Profitability remains a distant goal: so far Permafungi operates in a niche market, crafting custom packaging for high-end soap makers.

From Barron's Nov. 13, 2025

Working with my cousin Luca, I started bringing in tractors, and we created a niche market.

From The Wall Street Journal Oct. 19, 2025

But as Monday’s financial disclosure showed, that niche market might not be enough to put the company in the black.

From Los Angeles Times Apr. 3, 2024

Vocabulary.com logo
by dictionary.com

Join 12,000,000 vocabulary learners

Start learning new words today on VocabTrainer.
You'll remember them forever.

Start training