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niche market

British

noun

a demand for a very specialized product or commodity

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

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niche market

Lian Jye Su, a Singapore-based chief analyst at Omdia, told AFP that he does see "value in a companion robot, albeit in a niche market" such as elderly care or mental wellness.

From Barron's ● Jul. 1, 2026

"British fish and chips is now a very niche market."

From BBC ● Nov. 21, 2025

Working with my cousin Luca, I started bringing in tractors, and we created a niche market.

From The Wall Street Journal ● Oct. 19, 2025

A big name in this niche market is the California-based Curry Pizza House, which owns 23 branches in California, Texas and Nevada and is now expanding to Oregon and Washington.

From Seattle Times ● Apr. 6, 2024

But as Monday’s financial disclosure showed, that niche market might not be enough to put the company in the black.

From Los Angeles Times ● Apr. 3, 2024

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023