niche market

noun

1. a demand for a very specialized product or commodity

Example Sentences

However, they are providing Farage with a niche market of support that, presently at least, is enabling him to make much of the political weather.

From BBC

"Guinness has a very niche market," Enda says.

From BBC

At the same time, there’s a new niche market for containerless, “zero-waste,” grocery stores such as Re_Grocery in Los Angeles.

From Los Angeles Times

Outside of China, EVs are often pricey, aimed at a higher-income niche market.

From Seattle Times

A big name in this niche market is the California-based Curry Pizza House, which owns 23 branches in California, Texas and Nevada and is now expanding to Oregon and Washington.

From Seattle Times