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niche market

British  

noun

  1. a demand for a very specialized product or commodity

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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Felix Salmon, Elizabeth Spiers, and Emily Peck discuss what this deal signals about the astounding amounts of money being thrown around the relatively niche market of A.I. investment.

From Slate Sep. 5, 2026

Agility operates in a niche market that’s already chock full of rivals.

From Barron's Jun. 24, 2026

Working with my cousin Luca, I started bringing in tractors, and we created a niche market.

From The Wall Street Journal Oct. 19, 2025

"Guinness has a very niche market," Enda says.

From BBC Dec. 8, 2024

At the same time, there’s a new niche market for containerless, “zero-waste,” grocery stores such as Re_Grocery in Los Angeles.

From Los Angeles Times Oct. 24, 2024

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