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niche market

British  

noun

  1. a demand for a very specialized product or commodity

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

"But even so, I think people in the US are so used to big cars. This will still be a niche market."

From BBC • Jan. 20, 2026

Cody Blanchard is hoping his Heritage Gold Rush can serve the niche market -- and help him turn a hobby into a thriving business.

From Barron's • Nov. 2, 2025

Working with my cousin Luca, I started bringing in tractors, and we created a niche market.

From The Wall Street Journal • Oct. 19, 2025

But as Monday’s financial disclosure showed, that niche market might not be enough to put the company in the black.

From Los Angeles Times • Apr. 3, 2024

Once a niche market for frugal, globetrotting young people, hostels are becoming a popular form of alternative lodging.

From Seattle Times • Nov. 29, 2023

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