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niche market

British  

noun

  1. a demand for a very specialized product or commodity

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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Felix Salmon, Elizabeth Spiers, and Emily Peck discuss what this deal signals about the astounding amounts of money being thrown around the relatively niche market of A.I. investment.

From Slate Sep. 5, 2026

Lian Jye Su, a Singapore-based chief analyst at Omdia, told AFP that he does see "value in a companion robot, albeit in a niche market" such as elderly care or mental wellness.

From Barron's Jul. 1, 2026

"But even so, I think people in the US are so used to big cars. This will still be a niche market."

From BBC Jan. 20, 2026

Working with my cousin Luca, I started bringing in tractors, and we created a niche market.

From The Wall Street Journal Oct. 19, 2025

At the same time, there’s a new niche market for containerless, “zero-waste,” grocery stores such as Re_Grocery in Los Angeles.

From Los Angeles Times Oct. 24, 2024

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