no-brainer

American  

[noh-brey-ner] / ˈnoʊˈbreɪ nər /

noun

1. Informal. anything requiring little thought or effort; something easy or simple to understand or do.

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no-brainer British  

/ ˌnəʊˈbreɪnə /

noun

1. slang something which requires little or no mental effort

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no-brainer Cultural  

1. Something that is absurdly simple or easy and requires little thought: “Making pumpkin pie can be a no-brainer if you use frozen pastry and canned filling.”

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Etymology

Origin of no-brainer

First recorded in 1975–80

Example Sentences

The boss of one communities trust said hydropower was "a no-brainer" which he said could bring prosperity to areas that have struggled since coalmines closed more than 30 years ago.

From BBC

Once Attia’s name showed up in the cache of Epstein files released by the Department of Justice earlier this month, it seemed as though cutting him loose would be a no-brainer for the news division.

From Los Angeles Times

“As far as the dry float goes, I think there’s very few pieces of technology that offer deep rest and restoration. It was a no-brainer.”

From Los Angeles Times

It was kind of a no-brainer—Jonah was absolutely certain that those two weren’t on the same side.

From Literature

The choice between sending a check to fund scholarships or to the IRS is a no-brainer.

From The Wall Street Journal

Related Words

• cakewalk
• cinch