no-brainer

American  

[noh-brey-ner] / ˈnoʊˈbreɪ nər /

noun

1. Informal. anything requiring little thought or effort; something easy or simple to understand or do.

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no-brainer British  

/ ˌnəʊˈbreɪnə /

noun

1. slang something which requires little or no mental effort

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no-brainer Cultural  

1. Something that is absurdly simple or easy and requires little thought: “Making pumpkin pie can be a no-brainer if you use frozen pastry and canned filling.”

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Etymology

Origin of no-brainer

First recorded in 1975–80

Example Sentences

Since retail brokerage commissions were eliminated, ETFs have almost become a no-brainer for accounts that can own them.

From The Wall Street Journal

Wayne Rooney says it would be a "no-brainer" to rejoin Manchester United as a coach should Michael Carrick be appointed caretaker boss and he was offered the chance to be part of his staff.

From BBC

Semenyo's profile is a unique one and at the reported price point, it feels like a no-brainer.

From BBC

For a mere $20 it was a no-brainer to bring to a casual dinner with friends, where this pleasingly easy-drinking sparkler proved to be a big hit.

From The Wall Street Journal

Cincinnati-Miami was a no-brainer flex candidate back in October when both teams were reeling.

From Los Angeles Times

Related Words

• cakewalk
• cinch