O2O

or O-to-O, o·2o, o-to-o

[ oh-too-oh ]

abbreviation
  1. online-to-offline (denoting business transactions in which the consumer finds and pays for a product or service online but receives it at the store or other business).

  2. offline-to-online (denoting business transactions in which the consumer finds and receives a product or service at a store or other business but pays for it online, as with a smartphone).

Origin of O2O

1
Patterned on B2B, B2C

Words Nearby O2O

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2024