O2O

American  

[oh-too-oh] / ˈoʊ tuˈoʊ /

Or O-to-O,

abbreviation

1. online-to-offline (denoting business transactions in which the consumer finds and pays for a product or service online but receives it at the store or other business).

2. offline-to-online (denoting business transactions in which the consumer finds and receives a product or service at a store or other business but pays for it online, as with a smartphone).

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Etymology

Origin of O2O

Patterned on B2B, B2C

Example Sentences

See Examples For:

O2O

"This kind of craziness can't go on forever," said Liu Jun, who heads Baidu's efforts in O2O and sits on the board of Uber's China unit.

From Reuters ● Dec. 8, 2015

Growing big in O2O can come at a heavy cost.

From Reuters ● Jun. 22, 2015