O2O

or O-to-O, o·2o, o-to-o

[ oh-too-oh ]
/ ˈoʊ tuˈoʊ /

online-to-offline (denoting business transactions in which the consumer finds and pays for a product or service online but receives it at the store or other business).
offline-to-online (denoting business transactions in which the consumer finds and receives a product or service at a store or other business but pays for it online, as with a smartphone).

QUIZZES

FOR POSTERITY’S SAKE, TAKE THIS WORD OF THE DAY QUIZ!

Are words your bailiwick? Take the latest quiz on the words from July 6 to July 12 to find out.
Question 1 of 7
bailiwick
a creature, variously described as a serpent, lizard, or dragon, said to kill by its breath or look.
place or source of origin.
a person's area of skill, knowledge, authority, or work.
TAKE THE QUIZ TO FIND OUT

Origin of O2O

patterned on B2B,B2C
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2020