O2O

or O-to-O, o·2o, o-to-o

[ oh-too-oh ]

abbreviation for

1. online-to-offline (denoting business transactions in which the consumer finds and pays for a product or service online but receives it at the store or other business).
2. offline-to-online (denoting business transactions in which the consumer finds and receives a product or service at a store or other business but pays for it online, as with a smartphone).

Word History and Origins

Origin of O2O¹

Patterned on B2B, B2C