O2O

Or O-to-O,

[oh-too-oh]

abbreviation

1. online-to-offline (denoting business transactions in which the consumer finds and pays for a product or service online but receives it at the store or other business).

2. offline-to-online (denoting business transactions in which the consumer finds and receives a product or service at a store or other business but pays for it online, as with a smartphone).

Word History and Origins

Origin of O2O¹

Patterned on B2B, B2C

Example Sentences

The value of O2O transactions in China jumped 72 percent last year to $146 billion, according to Chinese research firm Analysys.

Read more on Reuters

“Alibaba and Meituan are the two main companies that can offer comprehensive O2O services,” said Mo Jia, a Shanghai-based research analyst with technology consultancy Canalys.

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And these shops are themselves the showiest elements of a bid by Alibaba, a Chinese e-commerce emporium that handles more transactions than Amazon and eBay combined, to master “online-to-offline”, or O2O, retailing, in which customers use digital channels to buy from physical businesses.

Read more on Economist

Walmart’s China stores will be listed as a preferred retailer on JD.com’s crowd-sourced platform, O2O JV Dada.

Read more on New York Times

"This kind of craziness can't go on forever," said Liu Jun, who heads Baidu's efforts in O2O and sits on the board of Uber's China unit.

Read more on Reuters