soft launch
Americannoun
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soft launches
plural
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a release of a commercial product to a limited audience to monitor the product's reception.
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Informal. a subtle reveal of a romantic or personal relationship without giving direct and unambiguous information.
verb (used with object)
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to make a commercial product available to a limited number of people before a wider release.
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Informal. to indirectly reveal or hint at a romantic or personal relationship.
noun
verb
Other Word Forms
Noun Inflected Forms
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Wafer said WACO, who’s responsible for the theater’s programming, will hold its own grand opening at the theater in November and soft launch performances, community events and a membership program.
From Los Angeles Times ● Aug. 24, 2026
A new Target store’s soft launch in New Jersey saw an unexpected returns line due to a pricing error on a one-day promotion.
From Barron's ● Mar. 25, 2026
Arattai, which means banter in the Tamil language, had a soft launch in 2021, but not many had heard of it.
From BBC ● Oct. 8, 2025
This is something of a soft launch of post-leadership McConnell, who said that he’ll have more “latitude” in the final two years of his Senate term to speak his mind.
From Slate ● Apr. 27, 2024
The soft launch of the first copy of 18 pages, costing Rs.
From Behind the News: Voices from Goa's Press by Various
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
