one-size-fits-all

American  

[wuhn-sahyz-fits-awl] / ˈwʌnˈsaɪzˌfɪtsˈɔl /

adjective

1. (of clothing) designed to fit people of a wide range of sizes.

2. Informal. acceptable or used for a wide variety of purposes or circumstances; appealing or suitable to a variety of tastes.

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one-size-fits-all British  

adjective

1. relating to policies or approaches that are standard and not tailored to individual needs

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Etymology

Origin of one-size-fits-all

First recorded in 1905–10

Example Sentences

The goal is to move beyond one-size-fits-all promotions and instead use data to target individuals with relevant rewards and incentives.

From Barron's • Apr. 1, 2026

"This is a question where there is no one-size-fits-all solution. It differs from sport to sport."

From BBC • Mar. 31, 2026

“Once AI can analyze your DNA, identify your mutations and generate molecules to target them, the medicine stops being a one-size-fits-all proposition. It becomes custom software for your body.”

From MarketWatch • Mar. 17, 2026

“If the VA dramatically changes policy away from the proven and comprehensive assistance, and VA shifts towards a one-size-fits-all immediate institutionalization, then Veterans may avoid VA employees.”

From Salon • Mar. 14, 2026

I hold up the enormous one-size-fits-all shirt that’s the color of Cookie Monster.

From "Saints and Misfits" by S.K. Ali