content marketing

American  

[kon-tent mahr-ki-ting] / ˈkɒn tɛnt ˌmɑr kɪ tɪŋ /

noun

1. marketing that tries to attract customers by distributing informational content potentially useful to the target audience, rather than by advertising products and services in the traditional way.

   content marketing through blogs and email newsletters.

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Etymology

Origin of content marketing

First recorded in 1980–85

Example Sentences

“Only 36% of individuals cited interest in paying for AI capabilities from their CRM software provider, down materially from 46% in our last survey. Individuals who would pay cited interest primarily in paying for sales prospecting, content marketing, and customer service bots,” Ader and colleagues wrote.

From Barron's

Additionally, TikTok is facing a round of layoffs expected to affect employees in its global content, marketing and user departments, according to technology-focused news outlet the Information, which first reported on the job cuts.

From Los Angeles Times

Ronnie Singh, head of lifestyle and content marketing at 2K, announced his company’s deal to help preserve the mural Monday on ESPN’s “NBA Today.”

From Los Angeles Times

“It was a perfect storm of pop culture and sports colliding in a really positive way, with two incredibly passionate fan bases merging together and interacting in ways that they hadn’t before. So for us, it’s fantastic,” said Ian Trombetta, the NFL’s senior vice president of social, influencer and content marketing.

From Seattle Times

Taylor Michelle Gerard, a senior executive at content marketing firm Blue Hour Studios, said some of her clients are considering adding a Threads post along with TikTok or Instagram posts as part of sponsored deals with influencers.

From Reuters