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pay-per-click

American

[pey-per-klik] / ˈpeɪ pərˈklɪk /

noun

a system used to set prices for online advertisements on a search engine or other website, by which the advertiser pays a small fee to the website publisher each time a user clicks on the advertisement.

adjective

noting or relating to such a system: PPC

pay-per-click ads to reach your target customers.

pay-per-click British

noun

a system of payment used on the internet in which an advertiser on a website pays the website owner according to the number of people who visit the advertiser's website via the hyperlinked advert on the owner's website

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of pay-per-click

First recorded in 1995–2000

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023