sales promotion

American  

noun

1. the methods or techniques for creating public acceptance of or interest in a product, usually in addition to standard merchandising techniques, as advertising or personal selling, and generally consisting of the offer of free samples, gifts made to a purchaser, or the like.

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sales promotion British  

noun

1. activities or techniques intended to create consumer demand for a product or service

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Etymology

Origin of sales promotion

First recorded in 1915–20

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Example Sentences

See Examples For:

sales promotion

"We felt that zines could appeal to a different audience than traditional readers," Masato Sugiura, deputy head of the sales promotion unit, told AFP.

From Barron's ● Jun. 1, 2026

“Any marketing, advertising, sales promotion efforts must be part of a plan which enables measuring effectiveness,” Balch said.

From Los Angeles Times ● Sep. 27, 2024

Nissan Motors told the BBC: "Due to conduct by Johnny & Associates that contravenes our Human Rights Policy Statement, we will refrain from developing new sales promotion materials using that talent agency until further notice."

From BBC ● Sep. 19, 2023

In late 2018, Amazon’s major annual online sales promotion, the Great Indian Festival, was a smash.

From Reuters ● Feb. 17, 2021

You know we handle all his sales promotion campaigns.

From The Haunted Bookshop by Christopher Morley

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