own brand

British  

noun

1. Also called: own label. 

   1. an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer

   2. ( as modifier )

      own-brand products

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Example Sentences

Target, for example, sells a 168-pack of Size 1 diapers under its own brand for about the same price.

From The Wall Street Journal

Anderson also wants Petco to put more of its own brand on its shelves.

From The Wall Street Journal

Meanwhile, "the WAG culture is only getting more powerful, it's only just started in terms of the agency that they have in making their own brand and finding a new way in," he says.

From BBC

He went on to freelance for clothing companies and start-ups before launching his own brand in 2021.

From BBC

The 41-year-old took over at Dior last June, leaving him little time for his own brand, JW Anderson, which he founded in 2008.

From Barron's