own brand

British  

noun

1. Also called: own label.

   1. an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer

   2. ( as modifier )

      own-brand products

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Example Sentences

See Examples For:

own brand

It says it has changed a lot of its own brand product formulations because of their Yuka scores.

From BBC ● Jul. 13, 2026

Following completion, Bahnhof will continue to operate under its own brand.

From The Wall Street Journal ● Jul. 8, 2026

Before dedicating himself to his own brand, Jacobs worked for 16 years as artistic director of Louis Vuitton -- LVMH's flagship brand.

From Barron's ● May 15, 2026

They bustle through the doors after the long journey, sometimes bedecked in Route 66 merchandise, and sometimes buying Mel’s own brand of Route 66 merch while there.

From Los Angeles Times ● May 12, 2026

Hopkins made millions working as a banker and grocer, and selling his own brand of whiskey, but he never married and had no children.

From "The Immortal Life of Henrietta Lacks" by Rebecca Skloot

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