own brand

noun

1. Also called: own label. 

   1. an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer

   2. ( as modifier )

      own-brand products

Example Sentences

The grocer is popular among shoppers for low prices, creative snacks and frozen meals all under its own brand.

Read more on Los Angeles Times

California is the first state in the nation to sell its own brand of generic prescription drugs as Newsom and other state leaders seek ways to drive down rising healthcare costs.

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The other 10% he kept for his own brand, Balletto Vineyards, which sells Chardonnay, Pinot Noir and Zinfandel.

Read more on The Wall Street Journal

He thwarted unions, starred in movies, had a restaurant chain and co-owned his own brand of beer.

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The average price of a own brand loaf of bread was 63p, compared with £2.26 for a gluten-free equivalent.

Read more on BBC