own brand

British  

noun

1. Also called: own label. 

   1. an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer

   2. ( as modifier )

      own-brand products

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Example Sentences

But it wasn’t until late 2023 that it really committed to selling products under its own brand and growing overseas, a strategy aimed at making Midea more resilient in the face of global trade tensions.

From The Wall Street Journal • May 28, 2026

Back in 2022 you only had to shell out £1 for the average box of six supermarket own brand free-range eggs.

From BBC • May 24, 2026

Before dedicating himself to his own brand, Jacobs worked for 16 years as artistic director of Louis Vuitton -- LVMH's flagship brand.

From Barron's • May 15, 2026

Absent the aesthetic mandates of an established network, she had to clarify her own brand.

From Slate • May 6, 2026

Though it could be argued that she is, herself, her own brand of goddess.

From "The Poisonwood Bible" by Barbara Kingsolver