own brand

British  

noun

1. Also called: own label. 

   1. an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer

   2. ( as modifier )

      own-brand products

---

Example Sentences

See Examples For:

own brand

Paintings by Leonora Carrington show how traditional tarot imagery worked its way into her own brand of Surrealism.

From The Wall Street Journal ● Jun. 26, 2026

Back in 2022 you only had to shell out £1 for the average box of six supermarket own brand free-range eggs.

From BBC ● May 24, 2026

Before dedicating himself to his own brand, Jacobs worked for 16 years as artistic director of Louis Vuitton -- LVMH's flagship brand.

From Barron's ● May 15, 2026

Absent the aesthetic mandates of an established network, she had to clarify her own brand.

From Slate ● May 6, 2026

Hopkins made millions working as a banker and grocer, and selling his own brand of whiskey, but he never married and had no children.

From "The Immortal Life of Henrietta Lacks" by Rebecca Skloot