own brand

British  

noun

1. Also called: own label. 

   1. an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer

   2. ( as modifier )

      own-brand products

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Example Sentences

"Once these sizing norms are established in a collection, brands will usually refer back to them each season so they are effectively creating their own brand sizing," he says.

From BBC

But now that I have my own brand and I can do whatever I want, I’m like, ‘I could design the kind of pajamas that I want to see in the world.’

From Los Angeles Times

He said the decision to stop making “fixed media” payments for brand names will free up funds to invest in marketing its own brand.

From MarketWatch

“The more I learned, the more I felt I needed to apply to my own brand so I can help other women, too.”

From The Wall Street Journal

If they are to go straight back down - which at the moment seems improbable - they will at least go down swinging, playing their own brand of football, remaining true to Sarabia's ethos: making fans happy.

From BBC