own brand

British  

noun

1. Also called: own label. 

   1. an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer

   2. ( as modifier )

      own-brand products

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Example Sentences

See Examples For:

own brand

Bakery business Janes Pantry, based in Gloucestershire, said it had acquired a number of Coughlans' shops from the liquidators, and would open 20 shops under its own brand.

From BBC ● Aug. 12, 2026

But it wasn’t until late 2023 that it really committed to selling products under its own brand and growing overseas, a strategy aimed at making Midea more resilient in the face of global trade tensions.

From The Wall Street Journal ● May 28, 2026

It already plans to open its Zaragoza plant so that Leapmotor can soon produce a model there under its own brand.

From Barron's ● May 8, 2026

Absent the aesthetic mandates of an established network, she had to clarify her own brand.

From Slate ● May 6, 2026

Mom is fomenting her own brand of anarchy closer to home.

From "Dreaming in Cuban" by Cristina García