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own brand

British

noun

Also called: own label.
1. an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer
2. ( as modifier )
  
  own-brand products

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Back in 2022 you only had to shell out £1 for the average box of six supermarket own brand free-range eggs.

From BBC • May 24, 2026

The airline will continue to operate under its own brand following the transaction.

From The Wall Street Journal • May 12, 2026

It already plans to open its Zaragoza plant so that Leapmotor can soon produce a model there under its own brand.

From Barron's • May 8, 2026

Absent the aesthetic mandates of an established network, she had to clarify her own brand.

From Slate • May 6, 2026

I studied it, the way her smile seemed to crackle with her own brand of electricity, and felt something inside of me shrink in defeat.

From "The Darkest Minds" by Alexandra Bracken

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023