own brand

British  

noun

1. Also called: own label. 

   1. an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer

   2. ( as modifier )

      own-brand products

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Example Sentences

Before dedicating himself to his own brand, Jacobs worked for 16 years as artistic director of Louis Vuitton -- LVMH's flagship brand.

From Barron's • May 15, 2026

The airline will continue to operate under its own brand following the transaction.

From The Wall Street Journal • May 12, 2026

They bustle through the doors after the long journey, sometimes bedecked in Route 66 merchandise, and sometimes buying Mel’s own brand of Route 66 merch while there.

From Los Angeles Times • May 12, 2026

Absent the aesthetic mandates of an established network, she had to clarify her own brand.

From Slate • May 6, 2026

A big, fat former cabinet minister named Bakili Muluzi then became president, bringing with him his own brand of troubles.

From "The Boy Who Harnessed the Wind" by William Kamkwamba