market share

American  

noun

Economics.

1. the specific percentage of total industry sales of a particular product achieved by a single company in a given period of time.

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market share British  

noun

1. the percentage of a total market, in terms of either value or volume, accounted for by the sales of a specific brand

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Example Sentences

“As a result, we saw a higher churn within our customer base as a result of loss of market share.”

From MarketWatch

Analysts at Morgan Stanley wrote in a recent note that although less-stringent mortgage capital requirements could help banks “defend market share,” they also said they “don’t expect a meaningful pivot back into mortgage by banks in the near term.”

From The Wall Street Journal

Competing for market share in the shadow of the tech giant, countless runner-up apps moved to attract customers by slashing prices, or waiving safety measures such as the watermarks that Sora2 brands its videos with to distinguish them from real-life footage.

From BBC

In market share, Apple accounted for 19.7 percent of global smartphone sales in 2025, a nose ahead of Samsung at 19.1 percent.

From Barron's

With its client-solutions group, which includes personal computers, Dell was more deliberate as it has also been focused on winning market share.

From MarketWatch