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market share

American

noun

Economics.

the specific percentage of total industry sales of a particular product achieved by a single company in a given period of time.

market share British

noun

the percentage of a total market, in terms of either value or volume, accounted for by the sales of a specific brand

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Chinese automakers were not just competing on their home turf but also gaining market share in Europe, he warned.

From Barron's • Apr. 30, 2026

Coors Light had a strong quarter, maintaining its market share, while Miller Lite faced challenges due to stiffer competition in some parts of the U.S.

From The Wall Street Journal • Apr. 30, 2026

Intel has seen market share losses and the stock has a high forward P/E ratio.

From Barron's • Apr. 30, 2026

The combined market share of General Motors and Ford Motor, once roughly 70%, declined sharply, and Chrysler nearly went bankrupt in the early 1980s.

From The Wall Street Journal • Apr. 29, 2026

Their client, Christian Brothers, wanted to know why, after years of being the dominant brand in the category, it was losing market share to E & J. Their brandy wasn’t more expensive.

From "Blink" by Malcolm Gladwell

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023