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Synonyms

payola

American  
[pey-oh-luh] / peɪˈoʊ lə /

noun

Informal.
  1. a secret or private payment in return for the promotion of a product, service, etc., through the abuse of one's position, influence, or facilities.


payola British  
/ peɪˈəʊlə /

noun

  1. a bribe given to secure special treatment, esp to a disc jockey to promote a commercial product

  2. the practice of paying or receiving such bribes

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of payola

An Americanism dating back to 1935–40; pay 1 + -ola

Explanation

When a radio station is paid money in exchange for frequently playing a certain song, that's payola. If you bribe your local disc jockey to feature your latest hip hop track on her morning show, it's payola. Any media exposure that's secretly paid for is considered payola, although it's most common in the music industry. Radio stations can be legally paid to play music, but that has to be made clear during the broadcast — otherwise, it's illegal. The word payola, from "pay off," has been around since the 1930s, and in 1959, the US Senate launched the Congressional Payola Investigations, making payola a legal term (and a misdemeanor).

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Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

The Canadian star took action last November, alleging that the music companies had used bots, payola and other methods to promote Lamar's song, which accused him of paedophilia.

From BBC Jan. 15, 2025

There remain battles to be fought, whisper campaigns to be hatched, payola scandals to be investigated.

From Los Angeles Times Jan. 19, 2024

Mr. Rupe cited payola — bribery of disc jockeys — as a reason that he gradually lost interest in the music business.

From Washington Post Apr. 15, 2022

“What we saw happening was a modern form of payola, where cable companies and building owners were colluding to keep out competition,” said San Francisco City Attorney Dennis Herrera.

From Seattle Times Jul. 16, 2021

Ann brought up an important point about the center of payola gravity shifting from the radio to playlists.

From Slate Dec. 28, 2017

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