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definitions

perceptual mapping

noun

marketing the use of a graph or map in the development of a new product, in which the proximity of consumers' images of the new product to those of an ideal product provide an indication of the new product's likely success

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Nearby words

  1. perception,
  2. perceptive,
  3. perceptively,
  4. perceptual,
  5. perceptual defence,
  6. perceval,
  7. perceval, spencer,
  8. perch,
  9. perchance,
  10. perche
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012