perceptual mapping
noun
marketing the use of a graph or map in the development of a new product, in which the proximity of consumers' images of the new product to those of an ideal product provide an indication of the new product's likely success
Nearby words
perceptible, perception, perceptive, perceptual, perceptual defence, perceptual mapping, perceval, perch, perchance, perche, percher
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
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