perceptual mapping
noun
marketing the use of a graph or map in the development of a new product, in which the proximity of consumers' images of the new product to those of an ideal product provide an indication of the new product's likely success
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Words nearby perceptual mapping
perceptible, perception, perceptive, perceptual, perceptual defence, perceptual mapping, Perceval, perch, perchance, Perche, percher
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
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