marketing the use of a graph or map in the development of a new product, in which the proximity of consumers' images of the new product to those of an ideal product provide an indication of the new product's likely success
Our Favorite Viral Optical Illusions ExplainedRead more in this article about some frequently asked questions and fun facts related to our definitions.
Why Are We Calling Everything A “Wave”?Why have so many waves found their way into our cultural lexicon in recent years? In this article, the first in the column Mincing Metaphors, we unpack this oceanic metaphor to better understand what it means and why it’s proving so useful right now.
- perceptual defence,
- perceval, spencer,
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