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In what country was the word phub first used during a 2012 ad campaign?

phub

American  
[fuhb] / fʌb /

verb (used with object)

phubbed, phubbing
  1. to ignore (a person or one's surroundings) when in a social situation by busying oneself with a phone or other mobile device.

    Hey, are you phubbing me?


verb (used without object)

phubbed, phubbing
  1. to ignore a person or one's surroundings in this way.

Etymology

Origin of phub

First recorded in 2010–15; ph(one) 1 + (sn)ub

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

Every time you are phubbed you lose connection and once you've left a shared moment to look at a screen, it can take a while to get back to what was going on before.

From BBC ● Nov. 17, 2025

Overall the results showed that the more you feel you're being phubbed, the worse your relationship tends to be.

From BBC ● Nov. 17, 2025

Most know what it’s like to be phubbed: You’re in the middle of a passionate screed only to realize that your partner’s attention is elsewhere.

From Salon ● Dec. 1, 2016

That's how so called phubbing - unintentionally snubbing someone in favour of your phone -creeps into everyday moments.

From BBC ● Nov. 17, 2025

"These findings around phubbing hold particular relevance in the post-pandemic era, where hybrid working arrangements have become increasingly prevalent," said Professor Rofcanin.

From Science Daily ● Apr. 8, 2024

Studies have shown that excessive phubbing decreases relationship satisfaction and contributes to feelings of depression and alienation.

From New York Times ● Feb. 23, 2019

I took a quiz at Health.com to find out whether phubbing is ruining my life, and got a resounding yes.

From Salon ● Oct. 5, 2015

Perhaps we’re keen on medicalizing our phone use because a diagnosis can be a handy excuse for obtuse behavior, such as the aforementioned phubbing.

From Slate ● Aug. 31, 2015

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