Pinterest

Shoploop’s content is geared toward a high-intent-to-buy audience, which doesn’t do as well as the “snackable” content of TikTok, and is less “inspiring” compared to Pinterest searches, said Feldman.

Pinterest, Snap and Twitter similarly reported double-digit year-over-year increases in ad revenue.

The feature allows Pinterest creators to share video content in the tappable “story” format — including recipe and cooking videos.

He says that this is a concept that is widely understood by data scientists, and supported by research, but up until now only the biggest and technically superior companies like Google or Pinterest could take advantage of this difference.