play in Peoria

Idioms  

1. Be acceptable to the average consumer or constituent. For example, We've tested this new soup in several markets, but will it play in Peoria? This expression originated among touring theater companies trying to make sure their productions would win favor in America's heartland, symbolized by the small city of Peoria, Illinois.

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Example Sentences

No one would ask anymore “How will it play in Peoria?,” because even in politics’ archetypal small town, a single 30-second local commercial on “Wheel of Fortune” today costs about $1,000, not counting production expenses.

From The Wall Street Journal

Fast talking, however, won’t play in Peoria, Illinois, which came in as the slowest-speaking city at 4.71 syllables per second.

From Washington Times

Which raises the question: How does this dinner play in Peoria?

From Washington Post

But she’s not worried whether her brand of comedy will play in Peoria.

From Los Angeles Times

The slick and glitzy slogans that appeal to parts of the coasts may be cool, but they don’t play in Peoria.

From New York Times