point-of-purchase

[ point-uhv-pur-chuhs ]
/ ˈpɔɪnt əvˈpɜr tʃəs /

adjective

designating or in use at a retail outlet where an item can be purchased; point-of-sale: point-of-purchase displays to entice the buyer.

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Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2020