popularization

American  

[pahp-yuh-ler-ahyz-ay-shuhn, -iz-ay-shuhn] / ˌpɑp yə lərˌaɪzˈeɪ ʃən, -ɪzˈeɪ ʃən /

noun

1. the act, process, or result of making something popular or of altering it to increase popular appeal.

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Example Sentences

By 2021, the president of Uzbekistan had signed a national decree, “On measures for the further development and popularization of chess and enhancing the system of training chess players.”

From The Wall Street Journal • Apr. 6, 2026

Look no further than the therapeutic objective of trinkets like Sonny Angels for young working women, or the popularization of festooned coffees among Gen Z and millennials as a form of self-care and escapism.

From Slate • Mar. 6, 2025

Its popularization is credited to Los Panchos, a famed Mexico City trío romántico from the 1940s that’s known for such hits as “Besame Mucho” and “Sabor a Mi,” recorded with American jazz singer Eydie Gorme.

From Los Angeles Times • Sep. 19, 2024

I think what eyeliner says about beauty standards in that specific context, the popularization of Nefertiti was that they were not fully ready to revise their beauty standards.

From Salon • Dec. 30, 2023

Fairly or unfairly, to her derogators Pittman epitomized all that was reprehensible about Dick Bass’s popularization of the Seven Summits and the ensuing debasement of the world’s highest mountain.

From "Into Thin Air" by Jon Krakauer