popularization

American  

[pahp-yuh-ler-ahyz-ay-shuhn, -iz-ay-shuhn] / ˌpɑp yə lərˌaɪzˈeɪ ʃən, -ɪzˈeɪ ʃən /

noun

1. the act, process, or result of making something popular or of altering it to increase popular appeal.

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Example Sentences

By 2021, the president of Uzbekistan had signed a national decree, “On measures for the further development and popularization of chess and enhancing the system of training chess players.”

From The Wall Street Journal • Apr. 6, 2026

Accessorizing—and the popularization of it—breeds cupidity, to a degree, which has been accentuated by social media, according to research.

From Slate • Jul. 29, 2024

I think what eyeliner says about beauty standards in that specific context, the popularization of Nefertiti was that they were not fully ready to revise their beauty standards.

From Salon • Dec. 30, 2023

“The blockade is also in protest against the popularization of Burning Man among affluent people who do not live the stated values of Burning Man, resulting in the commodification of the event,” Seven Circles said.

From Los Angeles Times • Aug. 28, 2023

Einstein had been fascinated by Bernstein’s People’s Book of Natural Science, a popularization of science that described on its very first page the astonishing speed of electricity through wires and light through space.

From "Cosmos" by Carl Sagan