popularization

American  

[pahp-yuh-ler-ahyz-ay-shuhn, -iz-ay-shuhn] / ˌpɑp yə lərˌaɪzˈeɪ ʃən, -ɪzˈeɪ ʃən /

noun

1. the act, process, or result of making something popular or of altering it to increase popular appeal.

---

Example Sentences

Many festival regulars credit Sundance, and Park City by extension, with the popularization of indie aesthetics and sensibility, bringing life-changing financial success to previously unknown filmmakers.

From The Wall Street Journal • Jan. 31, 2026

Its popularization is credited to Los Panchos, a famed Mexico City trío romántico from the 1940s that’s known for such hits as “Besame Mucho” and “Sabor a Mi,” recorded with American jazz singer Eydie Gorme.

From Los Angeles Times • Sep. 19, 2024

Accessorizing—and the popularization of it—breeds cupidity, to a degree, which has been accentuated by social media, according to research.

From Slate • Jul. 29, 2024

I think what eyeliner says about beauty standards in that specific context, the popularization of Nefertiti was that they were not fully ready to revise their beauty standards.

From Salon • Dec. 30, 2023

Even today there are scientists opposed to the popularization of science: the sacred knowledge is to be kept within the cult, unsullied by public understanding.

From "Cosmos" by Carl Sagan