popularization

American  

[pahp-yuh-ler-ahyz-ay-shuhn, -iz-ay-shuhn] / ˌpɑp yə lərˌaɪzˈeɪ ʃən, -ɪzˈeɪ ʃən /

noun

1. the act, process, or result of making something popular or of altering it to increase popular appeal.

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Example Sentences

Many festival regulars credit Sundance, and Park City by extension, with the popularization of indie aesthetics and sensibility, bringing life-changing financial success to previously unknown filmmakers.

From The Wall Street Journal • Jan. 31, 2026

Look no further than the therapeutic objective of trinkets like Sonny Angels for young working women, or the popularization of festooned coffees among Gen Z and millennials as a form of self-care and escapism.

From Slate • Mar. 6, 2025

I think what eyeliner says about beauty standards in that specific context, the popularization of Nefertiti was that they were not fully ready to revise their beauty standards.

From Salon • Dec. 30, 2023

California’s regulatory climate encouraged innovations like the low-emission engine Honda produced in the 1970s, the three-way catalytic converter Volvo pioneered later that decade and Tesla’s popularization of electric vehicles.

From New York Times • May 30, 2023

Einstein had been fascinated by Bernstein’s People’s Book of Natural Science, a popularization of science that described on its very first page the astonishing speed of electricity through wires and light through space.

From "Cosmos" by Carl Sagan