popularization

American  

[pahp-yuh-ler-ahyz-ay-shuhn, -iz-ay-shuhn] / ˌpɑp yə lərˌaɪzˈeɪ ʃən, -ɪzˈeɪ ʃən /

noun

1. the act, process, or result of making something popular or of altering it to increase popular appeal.

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Example Sentences

Many festival regulars credit Sundance, and Park City by extension, with the popularization of indie aesthetics and sensibility, bringing life-changing financial success to previously unknown filmmakers.

From The Wall Street Journal • Jan. 31, 2026

Accessorizing—and the popularization of it—breeds cupidity, to a degree, which has been accentuated by social media, according to research.

From Slate • Jul. 29, 2024

I think what eyeliner says about beauty standards in that specific context, the popularization of Nefertiti was that they were not fully ready to revise their beauty standards.

From Salon • Dec. 30, 2023

In December 1985, Dr. Field’s popularization of the Heimlich maneuver saved his life.

From New York Times • Jul. 2, 2023

Fairly or unfairly, to her derogators Pittman epitomized all that was reprehensible about Dick Bass’s popularization of the Seven Summits and the ensuing debasement of the world’s highest mountain.

From "Into Thin Air" by Jon Krakauer