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poster boy

American  
[poh-ster boi] / ˈpoʊ stər ˌbɔɪ /

noun

poster boys plural
  1. a male child whose image is used on a poster or in an advertisement for a cause or organization.

  2. a male person who exemplifies or represents a specific cause, ideal, characteristic, etc.

  3. a male person appearing on a poster as a pinup.


poster boy British  

noun

  1. a person who appears on a poster

  2. a person who typifies or represents a particular characteristic, cause, opinion, etc

    a poster girl for late motherhood

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

“I take a lot of things in stride,” adding that being “the poster boy for high ticket prices” is “the last thing you prefer to be. But that’s how it went.”

From The Wall Street Journal • May 6, 2026

Makowsky calls Garfield “a poster boy for the American dream,” rising from poverty to the nation’s top office.

From Los Angeles Times • Nov. 6, 2025

Robert Aramayo, who is from Hull, plays John Davidson, who became the reluctant poster boy for the condition in 1989 when he was 16.

From BBC • Oct. 9, 2025

Kelly: You must be the poster boy if your mum's at the school.

From BBC • Aug. 30, 2025

This comes as almost more of a surprise than anything else Phil has told me because he’s literally the poster boy for Batavia High School football.

From "Love, Hate & Other Filters" by Samira Ahmed

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