Dictionary.com
Thesaurus.com

poster boy

American  
[poh-ster boi] / ˈpoʊ stər ˌbɔɪ /

noun

poster boys plural
  1. a male child whose image is used on a poster or in an advertisement for a cause or organization.

  2. a male person who exemplifies or represents a specific cause, ideal, characteristic, etc.

  3. a male person appearing on a poster as a pinup.


poster boy British  

noun

  1. a person who appears on a poster

  2. a person who typifies or represents a particular characteristic, cause, opinion, etc

    a poster girl for late motherhood

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

Noun Inflected Forms

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

Seoul's Kospi -- which has been Asia's poster boy for the rally -- sank more than one percent and has lost more than 20 percent since hitting a record high last month.

From Barron's Jul. 8, 2026

Billed as the new poster boy for Bosnian football, the German-born winger has often been used as a substitute at international level, including both play-off ties, but started both friendlies before the World Cup.

From BBC Jun. 9, 2026

“I take a lot of things in stride,” adding that being “the poster boy for high ticket prices” is “the last thing you prefer to be. But that’s how it went.”

From The Wall Street Journal May 6, 2026

Mainoo has become the poster boy for the club.

From BBC May 3, 2026

Red Pollard should have been the community fund’s poster boy.

From "Seabiscuit: An American Legend" by Laura Hillenbrand

Vocabulary.com logo
by dictionary.com

Join 12,000,000 vocabulary learners

Start learning new words today on VocabTrainer.
You'll remember them forever.

Start training