soft launch

American  

[sawft lawnch] / ˈsɔft ˈlɔntʃ /

noun

• soft launches
  plural

1. a release of a commercial product to a limited audience to monitor the product's reception.

2. Informal. a subtle reveal of a romantic or personal relationship without giving direct and unambiguous information.

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verb (used with object)

soft launched, soft launching

1. to make a commercial product available to a limited number of people before a wider release.

2. Informal. to indirectly reveal or hint at a romantic or personal relationship.

soft launch British  

noun

1. the launch of a website in stages, with regular updating

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verb

1. (tr) to implement the soft launch of (a website)

Other Word Forms

Noun Inflected Forms

• soft launches
  plural

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Example Sentences

See Examples For:

soft launch

This summer, Riyadh Air’s CEO struck an optimistic tone, despite having delayed a soft launch set for March as missiles crisscrossed the region.

From The Wall Street Journal ● Oct. 25, 2026

Wafer said WACO, who’s responsible for the theater’s programming, will hold its own grand opening at the theater in November and soft launch performances, community events and a membership program.

From Los Angeles Times ● Aug. 24, 2026

Customers were first able to visit the new New Jersey location almost a week before the official grand opening, and Wednesday morning drew a surprisingly large crowd, considering the word-of-mouth nature of the soft launch.

From Barron's ● Mar. 25, 2026

Tesco's avocado buyer Lisa Lawrence says social media had played a part in predicting the popularity of the tech's soft launch.

From BBC ● Sep. 3, 2025

The soft launch of the first copy of 18 pages, costing Rs.

From Behind the News: Voices from Goa's Press by Various

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