presell

American  

[pree-sel] / priˈsɛl /

verb (used with object)

presold, preselling

1. to sell in advance, as before manufacture or construction.

   to presell a planned house.

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presell British  

/ priːˈsɛl /

verb

1. to promote (a product, entertainment, etc) with publicity in advance of its appearance

2. to prepare (the public) for a product, entertainment, etc, with advance publicity

3. to agree a sale of (a product) before it is available

4. to sell (a book) before its publication date

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Etymology

Origin of presell

First recorded in 1945–50; pre- + sell ¹

Example Sentences

It used to be that you would presell a home and then start construction, because homebuilding is less risky when you know there’s a buyer.

From Seattle Times • Feb. 16, 2022

The way it worked for the Panama City project was that the Trumps and their partners had to presell a certain number of units to be able to sell bonds to fund the project.

From Slate • Oct. 19, 2018

“We’ve been using it for six months to presell condos at a New York City building where there won’t be a model until next summer, and we’ve already sold one-third of the units,” Dolenga says.

From Washington Post • Mar. 23, 2017

Modern Times Beer in San Diego and Threes Brewing in Brooklyn presell cans online and provide pickup windows for the beer.

From New York Times • Feb. 6, 2017

Plug-and-play online platforms are making it painless to presell and fulfill products on demand, driving the increasing popularity of crowdfunding among Youtube celebrities.

From Forbes • Dec. 23, 2014