presell

American  

[pree-sel] / priˈsɛl /

verb (used with object)

presold, preselling

1. to sell in advance, as before manufacture or construction.

   to presell a planned house.

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presell British  

/ priːˈsɛl /

verb

1. to promote (a product, entertainment, etc) with publicity in advance of its appearance

2. to prepare (the public) for a product, entertainment, etc, with advance publicity

3. to agree a sale of (a product) before it is available

4. to sell (a book) before its publication date

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Etymology

Origin of presell

First recorded in 1945–50; pre- + sell ¹

Example Sentences

“One of the things that I would do is I would pre-sell these ahead of time,” he says.

From The Verge • May 19, 2022

We couldn't pre-sell houses like the banks wanted but we eventually got them to fund without pre-sales.

From New York Times • Nov. 4, 2017

It’s not often that a stinger scene pops up at the end of a movie, not to pre-sell the inevitable sequel, but to leave you with something to think, wonder, and worry about.

From Slate • Jun. 29, 2017

The licensing process often begins with the sales agent attempting to pre-sell the film, persuading local distributors in international markets to purchase rights before the movie is fully completed.

From Los Angeles Times • Mar. 24, 2017

Yet while crowdfunding has become an incredible way to generate awareness, pre-sell new products, or raise equity funding for a startup… creating a new company and brand isn’t the only opportunity available with crowdfunding…

From Forbes • Apr. 7, 2015