press kit

American  

noun

1. a packet of promotional materials, as background information, photographs, or samples, for distribution to the press, as at a press conference.

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press kit British  

noun

1. a set of documents, usually containing useful facts and figures, given to journalists by a company prior to a product release, news conference, etc

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Etymology

Origin of press kit

First recorded in 1965–70

Example Sentences

Within 20 minutes of that burn, Photon will deploy CAPSTONE, Rocket Lab representatives wrote in a mission press kit, which you can find here.

From Scientific American • Jun. 28, 2022

“Alegría” is set in a mysterious kingdom where a character named Mr. Fleur, “a conceited, manipulative and unpredictable character,” says the press kit, “clumsily tries to impose his authority.”

From Seattle Times • Jan. 25, 2022

The "Blue Bayou" press kit reveals you felt a special connection with Antonio that compelled you to play him yourself.

From Salon • Sep. 18, 2021

“That was in my press kit for years.”

From Washington Times • Aug. 23, 2020

"Even the character in the movie 'IT' should be understood to be a fantasy character — not a true clown," reads a line in the press kit.

From Time • Aug. 30, 2017