press kit

American  

noun

1. a packet of promotional materials, as background information, photographs, or samples, for distribution to the press, as at a press conference.

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press kit British  

noun

1. a set of documents, usually containing useful facts and figures, given to journalists by a company prior to a product release, news conference, etc

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Etymology

Origin of press kit

First recorded in 1965–70

Example Sentences

Morgan Stanley's creation of 200 new banking jobs in Paris is one the many investment pledges by foreign companies attending the annual Choose France summit hosted by President Emmanuel Macron, according to the event's press kit.

From Reuters

To support the authentic provenance of the suit, the lot includes letters of authenticity establishing the chain of custody from Mr. Travolta, an original vinyl record of the movie’s soundtrack and an original press kit for the movie’s release.

From Washington Times

Within 20 minutes of that burn, Photon will deploy CAPSTONE, Rocket Lab representatives wrote in a mission press kit, which you can find here.

From Scientific American

“Alegría” is set in a mysterious kingdom where a character named Mr. Fleur, “a conceited, manipulative and unpredictable character,” says the press kit, “clumsily tries to impose his authority.”

From Seattle Times

Instead, the company will have a digital presence for both the Microsoft Partner Innovation Experience and Automotive Press Kit.

From The Verge