marketing the practice of giving a product a high price to convey the idea that it must be of high quality or status
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- prester john,
- presto chango,
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012