price war

American  

noun

1. intensive competition, especially among retailers, in which prices are repeatedly cut in order to undersell competitors or sometimes to force smaller competitors out of business.

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price war British  

noun

1. a period of intense competition among enterprises, esp retail enterprises, in the same market, characterized by repeated price reductions rather than advertising, brand promotion, etc

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Etymology

Origin of price war

First recorded in 1925–30

Example Sentences

See Examples For:

price war

The backdrop for both flotations has been complicated recently by talk of a price war in the cost of AI tokens by which the AI companies charge for their services and products.

From MarketWatch ● Jun. 26, 2026

The Chinese government last year clamped down on what it saw as excessive competition in the EV industry, fearful that a vicious price war was hurting suppliers and contributing to the deflationary mood.

From The Wall Street Journal ● Jun. 12, 2026

An internecine price war that shrinks margins is extremely damaging in the run-up to an IPO.

From MarketWatch ● Jun. 11, 2026

Last year, a price war among major delivery apps led the government to warn against such a race to the bottom.

From BBC ● Jun. 2, 2026

If Burger King and McDonald’s launch a price war to gain market share, they partly make up in volume what they lose in price.

From "Freakonomics: A Rogue Economist Explores the Hidden Side of Everything" by Steven D. Levitt